Launch Products Globally
Without Compliance Delays
Execute regulatory workflows for food and beverage manufacturing with AI-powered automation. Launch across 50+ markets with confidence.
Unified Compliance Workspace
Launch™ combines AI technology, regulatory expertise, and workflow automation to help F&B manufacturers navigate complex compliance requirements with confidence.
What is Launch™?
Launching food and beverage products is no longer blocked by innovation, but by fragmented regulatory execution and scattered product data. Teams juggle ERPs, PLMs, files, and consultants to validate ingredients, produce compliant labels, and prepare market-specific documentation for regulators like the FDA, CFIA, COFEPRIS, and EFSA.
Launch™, built by Mergen AI, is a unified compliance workspace that centralizes product data and actually executes regulatory work with AI agents. It validates ingredients, checks label accuracy, generates required forms and documents, and produces submission-ready dossiers in minutes. Every execution, approval, and rationale is captured in a Compliance Context Graph, making compliance auditable, traceable, and continuously improving automation quality over time. The result is faster launches, fewer surprises, and confident expansion without regulatory guesswork.
Regulatory Intelligence, Applied
Launch™ validates ingredients, additives, and formulations against jurisdiction-specific rules and generates the required forms and documents for submissions
Built for Accuracy at Scale
Compliance checks run continuously against up-to-date regulatory logic so launches stay accurate even as rules change without manual revalidation.
From Months to Minutes
What once required weeks of coordination across teams and consultants is executed in minutes through structured workflows and AI-assisted execution.
Regulatory Depth, Wherever You Operate
Launch™ supports major food and beverage authorities worldwide so teams can launch with confidence across markets without rebuilding compliance from scratch.
Regulatory clarity, without the noise.
Get concise insights on food & beverage compliance, launch risk, and regulatory changes -curated from real execution work inside Launch™. Written for operators who care about getting it right the first time.
No spam. No sales blasts. Occasional, high-signal updates.
What Launch™ Solves?
Scattered Inputs, Centralized
Launch™ brings product data, documents, and decisions into a single workspace so teams stop chasing information across spreadsheets, inboxes, and disconnected systems. Compliance work starts with clarity instead of coordination.
Unclear Paths, Structured Execution
Launch™ makes the compliance journey explicit by showing teams exactly what needs to be done, when, and by whom. Routine steps are automated wherever possible so launches move faster and human effort is reserved for judgment, not busywork.
Last-Minute Surprises, Upfront Confidence
Launch™ applies up-to-date regulatory logic from the start so teams avoid late-stage revisions, conflicting interpretations, and unexpected compliance blockers. What's required is known early and executed with confidence.
Before Launch™
- Product data scattered across ERPs, PLMs, emails, and shared drives
- Manual coordination between internal teams, consultants, and agencies
- Ingredient and additive checks done in spreadsheets and PDFs
- Label reviews spread across versions, comments, and last-minute fixes
- Regulatory forms created manually, market by market
- Product dossiers assembled days before launch - often incomplete
- Missed issues, delayed launches, costly revisions, compliance risk
After Launch™
- A single execution-ready workspace centralizing all product data
- Ingredient and additive validation aligned with local regulations
- Automated label accuracy checks (claims, nutrition, allergens, layout)
- Forms and documents generated consistently and on demand
- Complete, submission-ready product dossiers compiled in minutes
- Continuous, auditable compliance - ready for inspections at any time
- Faster launches, fewer surprises, and confidence across every market
How Launch™ Works
From first input to submission-ready compliance -Launch™ turns regulatory requirements into executed workflows, with human control at every step.
Step 01 - Structured Onboarding
Brand admins sign up and immediately complete a guided onboarding interview for a new or existing product launch. They define target markets, customer profiles, and product details; connect ERPs, PLMs, and file stores; upload relevant documents; and set the quality criteria that determine how strict and auditable regulatory execution must be.
Before:
Manual discovery, email back-and-forth, incomplete inputs → days
With Launch™:
Guided interview + live data connections → minutes
Step 02 - Compliance Journey Is Assembled Automatically
Based on onboarding inputs, Launch™, built by Mergen AI, generates a complete product launch journey from a regulatory perspective. This includes every required step and sub-step needed to launch successfully in the target market -mapped to applicable regulations, documentation requirements, and validation checkpoints.
Each step clearly defines:
- ✓What is executed by AI agents
- ✓What requires human input or review
- ✓What outputs are expected and auditable
Before:
Consultant-led scoping, unclear requirements → weeks
With Launch™:
Structured, execution-ready journey → seconds
Step 03 - Execution Runs With Human Control
Before any work is executed, Launch™ prepares a clear execution plan for each regulatory task -covering form generation, document structure, validation logic, and expected outputs. Users can review how AI agents will approach each task, adjust the plan if needed, and confirm quality and compliance expectations before execution begins. These adjustments will be stored in Compliance Context Graph to learn and improve the quality of execution plans over the time. This ensures the system operates exactly to the team's standards -without surprises. Then execution begins, Launch™ generates outputs.
Before:
Manual reviews, endless revisions, last-minute fixes → weeks
With Launch™:
Controlled, auditable execution with human oversight → minutes
Step 04 - Results Are Reviewed, Improved & Learned From
Once results are generated, users review every output produced by AI agents. They can iterate with the system to refine documents, improve accuracy, and resolve edge cases until the results meet internal standards and regulatory expectations. Each output can be accepted or rejected, ensuring full accountability and auditability. Each acceptance or rejection creates an entry in Compliance Context Graph -a dynamic, product-specific repository of regulatory knowledge that stores: validation rules, output patterns, team preferences, regulatory interpretations, and past decisions. Over time, this graph improves the accuracy, speed, and alignment of Launch™'s execution to your standards -making it smarter with every product.
Before:
Endless revisions, repeated mistakes → weeks
With Launch™:
Submission-ready, audit-ready outputs → minutes
Launch™ also enables:
Unified search across all connected internal data
Question answering grounded in product data and regulatory logic
Audit-ready traceability behind every compliance decision and output
Human Control at Every Step
Launch™ doesn't replace your team -it amplifies their expertise. Every AI-executed task is reviewable and adjustable. Your approvals and corrections continuously improve the system, making future executions faster and more aligned with your standards.
Who Launch™ Is Built For
Launch™ is designed for emerging and indie food & beverage brands who need to launch with confidence today - and powerful enough to scale as regulatory complexity grows.
Emerging & Indie F&B Brands
Launching your first products or scaling quickly without a dedicated compliance team. Launch™ helps you move fast, avoid costly mistakes, and build regulatory confidence from day one - without hiring or coordinating armies of consultants.
Often used by brands before their first product launch.
Also Serves For
Food & Beverage Manufacturers
Mid-size to enterprise manufacturers managing complex product portfolios and frequent launches. Launch™ streamlines regulatory workflows across markets so teams can move faster without sacrificing accuracy or audit readiness.
Private Equity & Strategic Acquirers
Investors and operators modernizing portfolio companies post-acquisition. Launch™ acts as regulatory infrastructure that reduces operational risk, accelerates market expansion, and standardizes compliance execution across brands.
Regulatory & Quality Teams
Regulatory professionals who want to move beyond spreadsheets, emails, and last-minute reviews. Launch™ allows teams to focus on judgment and strategy while routine compliance work is executed, tracked, and improved automatically.
Designed for teams where compliance accuracy matters to growth.
Resources
Everything you need to succeed with Launch - from technical documentation to regulatory insights
Knowledge Base
Regulatory Guides
Comprehensive guides for navigating food & beverage regulations in 50+ markets.
- FDA Compliance
- CFIA Compliance
- COFEPRIS Compliance
- EU Regulations
- Labeling Standards
Community
Support & Training
Get help from our team and connect with other manufacturers using Launch.
- Blog
- Video Tutorials
- Webinars
- Help Center
- Live Chat
Need Something Specific?
Our team is here to help. Reach out with your questions or requests.
Pricing
Choose the plan that fits your business. Start free, grow as you scale.
Free Exploration
Try Before You Commit (Scope: Growth)
Designed to let you experience the full workflow without risk.
Limited to 1 SKU
What you can do:
- Ingredient validation
- Label checks
- Form & document generation
- Dossier generation
- Experience the end-to-end compliance workflow
What you can't do:
- View full AI outputs
- Export, print, or download files
- Access submission-ready documents
- Reuse outputs after the trial ends
After 14 days:
Your account moves to Free Preview Mode: AI still runs, Results remain partial, Exports locked, Not usable for submissions
Starter
Learn & Validate the Basics
For emerging brands validating their first product.
1 SKU
Includes:
- Ingredient & additive validation against local regulations
- Restricted & prohibited ingredient alerts
- Allergen identification
- AI reasoning with regulatory citations
- Full result visibility
- Exportable ingredient compliance reports
Excludes:
- Label accuracy checks
- Document & dossier generation
- Multi-SKU support
Growth
Regulatory Infrastructure
For brands ready to execute compliance, not manage it.
Up to 3 SKUs included
Includes:
- Ingredient & additive validation
- Label accuracy checks: Claims, Nutrition panels, Allergens, Font size & placement
- Form & document generation
- Submission-ready product dossiers
- Exportable, audit-ready outputs
- Multi-market support
SKU Expansion (/SKU/year):
Enterprise
Portfolio & Platform Scale
For operators and investors standardizing compliance across brands and markets.
Unlimited SKUs & markets
Includes:
- Unlimited SKUs & markets
- Multi-brand dashboards for centralized visibility
- Portfolio-level standardization of regulatory workflows
- API & system integrations (ERP, PLM, internal tools)
- Dedicated onboarding & SLAs
Based on your SKUs, markets, and launch plans.
About Us
Mergen AI is transforming how food and beverage manufacturers navigate global compliance.
Our Team
Industry veterans combining deep regulatory expertise with AI science and engineering.
Our team brings together decades of experience from regulatory affairs, food and beverage manufacturing, and enterprise AI systems. We understand the pain points because we've lived them. We have built and operated compliance programs in regulated environments where accuracy, auditability, and execution speed matter, and we design Launch™ with the same standards expected by regulators, operators, and investors. That experience shapes a product that is practical in production, trusted in audits, and built to scale globally.
Tural Gulmammadov
Founder and CEO
Narmin Guliyeva
VP of Regulatory Affairs
Nijat Guliyev
Sales Director
Bahar Hajmahabadi
UI/UX Designer
Keyang Xiao
Founding Engineer
Our Mission
To eliminate food waste, avoidable recalls, and regulatory delays as a barrier to market entry for food and beverage manufacturers globally, by turning regulatory compliance into reliable, executable infrastructure rather than a source of uncertainty and friction.
Our Vision
A world where any food or beverage product can launch in any market within days, not months, because regulatory compliance is executed automatically, transparently, and with confidence, freeing innovators to focus on building great products instead of navigating regulatory complexity.
Our Approach
Build a system of record for regulatory compliance, execute work with AI and human oversight, and learn from every decision through a Compliance Context Graph to continuously improve speed and quality.
Why Mergen AI
Mergen AI is the only compliance platform that executes regulatory work end-to-end and turns every decision into auditable, compounding automation for food and beverage manufacturers.
Execution, Not Advice
Launch™ is built to execute regulatory work end-to-end. It fills regulatory forms, generates required documents, and produces submission-ready product dossiers. Most tools advise or check compliance. Launch™ actually does the work.
Compliance Context Graph
Every execution, approval, and rationale is captured into a persistent Compliance Context Graph that links products, regulations, evidence, and AI agent actions. This creates full auditability and traceability, making it easy to understand not just what was done, but why it was done, when, and based on which regulatory logic.
Automation That Compounds
Because Launch™ executes real regulatory work, each execution becomes structured precedent. Over time, this turns one-off compliance effort into repeatable automation, eliminating repeated re-learning of edge cases and continuously improving speed, consistency, and quality.
Global Coverage, One System
Launch™ comes pre-loaded with regulatory requirements across 50+ markets, including the FDA, EU, APAC, and Latin America, unified into a proprietary Regulatory Knowledge Graph. Teams operate from a single source of truth instead of stitching together market-by-market rules.
10× Faster Launches
What once took months now takes days. Automated validation, instant form and document generation, and real-time compliance checks remove coordination bottlenecks and last-minute surprises from the launch process.
Human-in-the-Loop by Design
Launch™ keeps humans firmly in control. Regulatory teams review and approve the AI's execution plan before work begins, then evaluate every generated output with the ability to accept or reject results. This ensures scientific judgment, accountability, and regulatory confidence while allowing automation to handle the heavy lifting.
Ready to Transform Your Compliance Workflow?
Join leading food & beverage manufacturers who are launching products faster with Mergen AI.
Get in Touch
Ready to transform your compliance workflow? Reach out and we'll get back to you within 24 hours.
Contact Information
Regulatory clarity, without the noise.
Get concise insights on food & beverage compliance, launch risk, and regulatory changes -curated from real execution work inside Launch™. Written for operators who care about getting it right the first time.
No spam. No sales blasts. Occasional, high-signal updates.